Triathlon America: Promoting the Business of the Sport

February 6, 2012

On today’s special episode we talk with Triathlon America CEO and President Jack Caress, as he gears up for the organization’s annual conference Feb. 19-21 in San Diego.¬†Only in its second year, Triathlon America is already proving to be a stable in the sport of triathlon. An organization with a purpose of promoting the business of triathlon, among other goals, Triathlon America brings together the sport’s industry leaders to collaborate on making the sport better in a multitude of ways. On this episode we offer a “teaser” on what to expect at the conference, what the organization has been up to, future goals and more.

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